Digital marketing term
Landing Page
Landing Page: The destination page a visitor lands on after clicking an ad. This digigund glossary entry explains how the term is used in digital marketing.
Detailed explanation
Landing Page, as defined here: the term used for the destination page an ad or link leads to.
In the digigund glossary, Landing Page isn't a definition to memorize in isolation — we look at how it should be interpreted on the campaign, measurement, or site side. When making decisions, it's more useful to consider it together with conversion, conversion-rate, and cta rather than as a single, isolated metric.
This entry is designed to directly answer "What is Landing Page?" searches. For deeper, real-world examples, explore the related glossary entries and the practical tips / forum discussions linked below.
Frequently asked questions
- What is Landing Page?
- It's the term used for the destination page an ad or link leads to.
- Why is Landing Page important?
- When Landing Page is measured and interpreted correctly, it helps you make more accurate decisions about budget, content, or technical strategy.
Related terms
Internal links for the topic cluster — read these concepts together.
- ConversionA conversion is when a visitor who arrived via an online ad (or other channel) completes a desired action—such as a purchase, signup, or subscription.
- Conversion RateConversion Rate is the percentage of visitors who complete a predefined action relative to all visitors.
- CTACTA: A method for prompting someone who is researching to take action — for example, phrases like 'Buy Now' or 'Almost Sold Out.' This digigund glossary entry explains how the term is used in digital marketing.
- LeadA lead is a potential customer who has shown interest — by submitting a form, downloading content, or requesting contact — and is not yet a paying customer.