Fixed Placement

Detailed explanation

Fixed Placement describes an arrangement in which a single ad creative holds a specific, reserved position on a page for the duration of a campaign, without rotating with any other advertiser's creative in that slot. Every user who loads that page during the campaign period sees that same ad in that same spot.

This is the opposite delivery model from rotation-based selling: rather than sharing a slot with competing advertisers on a percentage basis, the advertiser buying a fixed placement gets exclusive, guaranteed visibility in that position. That guarantee is valuable for advertisers who want predictable, consistent exposure — a homepage takeover during a launch, for example — and it is typically priced at a premium compared with rotated inventory precisely because of that exclusivity and certainty.

From the publisher's side, fixed placements are usually sold as time-based deals (a flat rate for a day, week, or month) rather than on a per-impression basis, since the value being sold is guaranteed presence in a specific spot rather than a variable volume of impressions.