Digital marketing term
Visit
A Visit is a single browsing session in which a user interacts with a site, potentially viewing multiple pages before leaving.
Detailed explanation
A Visit represents one continuous session of activity by a user on a website, starting from their first page load and ending when they leave the site or go inactive for longer than the analytics tool's session-timeout window (commonly 30 minutes). During a single visit, a user can move across several pages, and each of those page loads counts as a separate page impression even though they all belong to one visit.
Visits are the natural unit for behavioral analysis: metrics like bounce rate, pages per visit, and average visit duration are all calculated at the visit level, and they reveal how people actually navigate a site once they arrive, rather than just how many times the site was loaded. A site can have very high traffic volume in page impressions while having a low visit count if most of that volume comes from a small number of highly engaged sessions.
Frequently asked questions
- What is a Visit?
- A single browsing session on a website, during which a user may load and view multiple pages before leaving or going inactive.
- How is a Visit different from a Page Impression?
- One visit can produce many page impressions if the user browses across several pages during that session; the visit is the session, the page impression is each individual page load within it.
- When does a Visit end in analytics tools?
- Most tools close out a visit after a fixed period of inactivity — typically around 30 minutes — or when the user leaves the site entirely.
Related terms
Internal links for the topic cluster — read these concepts together.
- Unique UserA Unique User is a single distinct individual counted only once within a reporting period, no matter how many visits they make.
- Unique VisitorUnique visitors is the count of distinct individuals who visited a site or app within a given period, deduplicated so repeat visits by the same person are counted once.
- Real UserA Real User is an actual human visitor to a site, as distinguished from bot, crawler, or other non-human automated traffic.
- Bounce RateBounce Rate is the percentage of visitors who view only a single page and leave without further interaction.