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  5. UTM Builder

Free tool

UTM Builder

Build trackable campaign URLs with utm_source, utm_medium, and utm_campaign parameters.

Build a campaign URL

Common source / medium

Generated URL

The link updates live as you type.

Enter a website URL first…

What are UTM parameters, and why use them?

UTM parameters are short tags added to a link. They help analytics tools tell which source (e.g. google), medium (e.g. cpc or email), and campaign sent the visit — so budget and content decisions rest on measurement, not guesswork.

Read the UTM glossary entry →

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